Azerbaijan and PATA strengthen tourism ties with Asia-Pacific markets

Baku, October 29, AZERTAC Azerbaijan is strengthening its connections with key Asia-Pacific tourism markets through the PATA Hosted Buyers Summit Baku 2026, held in Baku on October 29 and jointly organized by the State Tourism Agency, the Azerbaijan Tourism Board (ATB), and the Pacific Asia Travel Association (PATA). The event brought together local tourism businesses and more than 50 tourism professionals from China, Malaysia, Indonesia, Singapore, Japan, and South Korea to explore new opportunities for cooperation. Fuad Naghiyev, Chairman of the State Tourism Agency of the Republic of Azerbaijan, noted, “The Asia-Pacific region is an important market for Azerbaijan’s tourism sector, offering significant potential for attracting visitors and expanding international cooperation.

The opening of the Azerbaijan Tourism Board’s representative office in Beijing this year marks an important milestone in strengthening our presence in the region. Hosting the PATA Hosted Buyers Summit Baku 2026 further reinforces these efforts by bringing international tourism professionals together with Azerbaijani businesses, creating opportunities to establish direct industry connections and develop new business partnerships. ”PATA Chairman Henry Oh emphasized Azerbaijan’s diverse tourism offerings and the summit’s role in connecting international partners with local businesses. Oh said, “Our theme reflects a clear business objective: connecting Azerbaijan with key source markets across Asia-Pacific and helping turn the destination’s tourism potential into tangible business opportunities. Through our network across Asia-Pacific, we bring together destinations, tourism businesses and travel trade partners who understand their respective markets. We look forward to building on this partnership…